Blending elements of retro designs and patterns, adding a touch of festival flair and a passion for sustainability, Logan fashion designer Laura McCulloch’s label, ZALiE is one to keep your eye on. Creating fashion that steers clear of trends and focusses on bold cuts, high waists and flairs to accentuate a woman’s body and stand out in a crowd, Laura says, “I love dressing girls, with a certain quirky flair of style, in sustainable clothing perfect for dancing their days away in festival fields.”
Now pairing elements of retro fashion history with nature, ZALiE is designing her own bold prints on organic cottons and bamboos. You can expect to see flower petals or leaf textures inspired by local landscapes like the bush at Alberton all the way to the rainforest at Mt Tamborine. And while she chooses her fabrics carefully, Laura is passionate about seeing a completely sustainable fashion industry and she is working towards making ZALiE 100% sustainable.
“Success for me means selling sustainable, high quality clothing to young girls around the world.”
Success is something Laura is sure to see. Since studying an advanced diploma in Fashion Design at AICD, Laura interned with two Brisbane bridal labels (Begitta and When Freddie Met Lilly) learning the ins and outs of the fashion industry. Laura says, “I have learnt so many things from both labels. With one label I made the clothes from scratch and the other was very business and customer focused.” Although she admits that as a newcomer to the industry, she has her work cut out for her knowing that it’s hard to compete with competitor labels that offer similar fashions at lower costs. “I find people want to purchase clothes from labels they are familiar with and it is such a struggle to get my label out there.”
The RAW festival in Brisbane have helped bring her label some attention. ZALiE was hand selected in both 2015 and 2016 to be part of the indie festivals and has since been able to collaborate with makeup artists and hairdressers for her own photoshoots. Her plans now involve finishing her current collection and showcasing it in Byron Bay.
“I love being free with my creations as much as I like designing to a brief. I try steer clear of fast fashion trends and tend to focus on high-end fashion trends that I can take small aspects from and recreate older fashions or mixing two ideas together to create something super unique.”
Want to know more about ZALiE and give her some support? Find her here: